gapingvoid: the future of marketing is being able to create stories other people will want to tell
Hugh Macleod is correct about Seth Godin being correct:
"So ask yourself this question: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?
If not, you've got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell."
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