Having a dog as big as a horse is part of our story, and we're sticking to it! 

The Future Of Marketing

gapingvoid: the future of marketing is being able to create stories other people will want to tell

Hugh Macleod is correct about Seth Godin being correct:
"So ask yourself this question: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?

If not, you've got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell."

TLCmagic Workshop Takes Shape!

 

All Over Except For The Picture Taking!

 

Mary Carlson gave us a beautiful palm plant to join the fern in disrupting office drabness! 

Bernbach Was Wrong

gapingvoid: "bernbach was wrong"

Hugh Macleod points to the best: "The amusing thing is, Bernbach was wrong.

Because the best advertising is not word of mouth. The best advertising is "Disrupting Markets".

What does disrupting markets mean? It means going into a market and changing the rules of the game."

The Street Department Keeps The Light Shining

 

Are you tired? Busy?

Seth's Blog: Are you tired? Busy?

Seth Godin links to a great post by Tom Peters to shed great light on being remarkable: "Whatever you're making, designing, shipping or selling, it's a Big Event for the person buying it and using it. It may be just another car/contract/widget to you, but someone is counting on it being remarkable."

Sticker Shock!

And here is the sticker! Who says Stickyness is SO pre-dotcom bust? 

MicroManaging the TLCmagic Global MicroBrand

Just for giggles, we shot this pic of the new stickers for the old brochure with a pic of the new Office on the Corner on the Square.

The Gobal Microbrand Rant

gapingvoid: the gobal microbrand rant

Hugh Macleod paints the big picture beautifully: "However, the Global Microbrand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops relationships in enough different places to where your permanent address becomes almost irrelavant."

JUMBOshrimp Marketing

Brand Autopsy: JUMBOshrimp Marketing

Seth Godin pointed to John Moore, who pointed to Tom Peter's The Wallop Wal*Mart 16 for getting bigger by being smaller.

Twin Lakes Computer Magic

Twin Lakes Computer Magic

We have tweaked the website's navigation, waxing the alley as Seth Godin might say, let us know what you think!

Yesterday, Colton takes the long slide down, by the courthouse on the square in Yellville at the annual Turkey Trot! 

Yesterday Madison waited for the ball to move. 

Squidoo

A VC: Squidoo

Fred Wilson posts a nice description of Seth Godin's new thing, Squidoo:
"If you go read the eBook, you'll learn that Seth and Squidoo propose to do this by allowing people to create lenses.

The way I look at it, lenses are personal landing pages that are created about a topic of interest that you are an expert in.

And therefore Squidoo is about creating a peer produced network of personal landing pages about everything in the world."

The squirrels play by the potted tree by our Office on the Corner on the Square! 

Locationing is Advertising

Brand Autopsy: Locationing is Advertising

John Moore passes on some of the Starbucks Tribal Knowledge: "Locationing is a real estate/marketing strategy where every retail location also serves as a billboard for a business."

Open Big

Seth's Blog: Open Big

Seth Godin gives sound advice:
"Make something worth making.
Sell something worth talking about.
Believe in what you do because you may have to do it for a long time before it catches on.
Don't listen to the first people who give you feedback.
Don't give up. Not for a while, anyway."

The street department put down arrows so that folks would know where to go, but you can lead a horse to water, but you can't make him drink!