Recently we have been talking with Danny Watson about Global MicroBranding the kettle korn he makes. But there are in Google about 2,000,000 sites listed for kettle corn, in Technorati about 5000 posts. Kettle corn is a commodity. No sh*t, Sherlock! Anybody can buy the mushroom popcorn to make it with. NSS! Anybody can buy the equipment. NSS! Anybody can start a business selling kettle corn. NSS!
Then we read Hugh Macleod's post on BCR Yachts, "the more geeked-out your blog, the more frichin' yachts you will sell." And then we realized that the real story is Danny Watson's story, and that he is the Global MicroBrand. We think he should start a blog titled "No Sh*t Sherlock".
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