We just put together a site for the soccer league that our daughter Madison plays in. We did not design the name or domain name, nor the logo or tagline, just the look and feel of the site navigation, and we put in everything that the Board wanted to put in. It is all purely local, not a Global MicroBrand, just situated software for local folks who care about soccer the way parents in West Texas care about high school football. Is it Global MicroBranding to create a Local MacroUnBrand?
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