gapingvoid: we want to be part of something
Hugh gets it just right:
"Some time ago Jeff Jarvis wrote, to paraphrase, the future of marketing is not, "Here's why you should buy our stuff, but more "We're interested in the same things you're interested in."
Like I said, it's all about Outreach. It's about wanting to be part of something interesting, something larger than the actual product.
That being said, it's early days in this brave new world of ours. And I'm interested in finding out what the edges are. The only way to do that is by trying out different ideas. Some work better than others. "
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