Wednesday, December 07, 2005

Broken Windows. Broken Business.

Brand Autopsy: Broken Windows. Broken Business.

John Moore reviews this new book:

"Michael Levine, author and media/PR expert, has just published a book, BROKEN WINDOWS BROKEN BUSINESS, applying the broken windows theory to business. Levine’s premise is that a broken window in business happens when someone isn’t paying attention to details."

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