Wednesday, December 14, 2005
Face It!
We laughed out loud when reading this page in Tom Asacker's Thought Piece "On Branding: A Visual Presentation." You can get the .pdf at http://www.acleareye.com/thoughts/ and enjoy other good stuff.
Thursday, December 08, 2005
Wednesday, December 07, 2005
Broken Windows. Broken Business.
Brand Autopsy: Broken Windows. Broken Business.
John Moore reviews this new book:
"Michael Levine, author and media/PR expert, has just published a book, BROKEN WINDOWS BROKEN BUSINESS, applying the broken windows theory to business. Levine’s premise is that a broken window in business happens when someone isn’t paying attention to details."
John Moore reviews this new book:
"Michael Levine, author and media/PR expert, has just published a book, BROKEN WINDOWS BROKEN BUSINESS, applying the broken windows theory to business. Levine’s premise is that a broken window in business happens when someone isn’t paying attention to details."
Tuesday, December 06, 2005
Do You Produce?
Seth's Blog: Do you produce?
Seth Godin asks a great question:
"Producing is not about making someting. It's about making something other people thought couldn't be done--or were too distracted to do themselves."
Seth Godin asks a great question:
"Producing is not about making someting. It's about making something other people thought couldn't be done--or were too distracted to do themselves."
Monday, December 05, 2005
Advertising Relevance
*Star In The Margin: Advertising Relevance
Michael Chaffin looks at the choices people make:
"The result is that every day more and more people are making their buying decisions based on something other than advertising, especially the “shove it down your throat when you’re not interested” variety. Instead, they seek-out and tune-in to people and places they believe are credible and have their best interest in mind…people like family, friends and travel agents…places like blogs, podcasts and newsletters. More and more, people are tuning out the interruptions and turning their attention to more objective and relevant sources of information."
Michael Chaffin looks at the choices people make:
"The result is that every day more and more people are making their buying decisions based on something other than advertising, especially the “shove it down your throat when you’re not interested” variety. Instead, they seek-out and tune-in to people and places they believe are credible and have their best interest in mind…people like family, friends and travel agents…places like blogs, podcasts and newsletters. More and more, people are tuning out the interruptions and turning their attention to more objective and relevant sources of information."
Never Underestimate the Power of Fun
Creating Passionate Users: Never Underestimate the Power of Fun
Kathy Sierra gives her take on the Power of Fun:
"And human (mammal) brains are tuned for play. Evolution favored those with a high play drive, because play=learning, play=practice, and learning/practice=survival. Play--and laughter--sends a signal to the brain that "this is good, and it matters", which is why we're often more likely to remember especially funny things than neutral or annoying things."
Kathy Sierra gives her take on the Power of Fun:
"And human (mammal) brains are tuned for play. Evolution favored those with a high play drive, because play=learning, play=practice, and learning/practice=survival. Play--and laughter--sends a signal to the brain that "this is good, and it matters", which is why we're often more likely to remember especially funny things than neutral or annoying things."
Google: Ten Golden Rules
Google: Ten Golden Rules - Issues 2006 - MSNBC.com
How Google seeks to get the most from knowledge workers:
"The ongoing debate about whether big corporations are mismanaging knowledge workers is one we take very seriously, because those who don't get it right will be gone. We've drawn on good ideas we've seen elsewhere and come up with a few of our own."
How Google seeks to get the most from knowledge workers:
"The ongoing debate about whether big corporations are mismanaging knowledge workers is one we take very seriously, because those who don't get it right will be gone. We've drawn on good ideas we've seen elsewhere and come up with a few of our own."
Friday, December 02, 2005
The Needle, the Vise... and the Baby Rattle
Seth's Blog: The needle, the vise... and the baby rattle
Seth Godin brilliantly breaks it down: "Most ventures that want to grow do some sort of marketing. And that marketing can be divided into two things that work. And one that doesn't."
Seth Godin brilliantly breaks it down: "Most ventures that want to grow do some sort of marketing. And that marketing can be divided into two things that work. And one that doesn't."
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