Who We Love and Who We Hate

Who do we love? Who do we hate? Who is our public? Who is our ideal customer?

These are all questions that we often ask. In the picture above, we have Sheila, a.k.a., The Salsa Lady! We love Sheila and her Salsa, but you may ask why do we love her. First, she makes wonderful salsa and is amazingly friendly, she usually has a positive outlook on life and a smile waiting for us. Second, she's alive and she can see things and get things. Third, she's in love with her husband after 20 odd years of marriage. She's a truly fun person to be around. No, she is not a customer, but does contain qualities we look for in customers.

So, who do we hate? No, we aren't going to post a picture example on this one. We hate people who have a bad attitude, people who won't return phone calls, and people who aren't alive. We hate it when people are not happy to pay us and don't get that we like to do good work. You may get stumped on the people "not happy to pay us" and think "why would anybody be happy to pay anyone?" Well, two examples:

1. We love to pay our attorney Norman Wilber whatever money he asks for and as soon as we get the bill. Why? Because he does a kick ass job and we want him to get that we appreciate him

2. I (Misty) loved to pay the Roto Rooter man whatever he wanted when he pulled out a glob of toilet paper that my son had stuck in the toilet. Why? Because I couldn't get the stupid toilet to flush and even though it was just toilet paper he made it happen and I appreciated that!

So...who is our public or our ideal customer? People who are alive, people that get things and are often taking a fresh look, people who are capable of appreciating, people we can connect with, and most importantly people who get the joy of us doing work for them.