Zero to Hero or Hero to Zero

Yesterday, we had a service call at Mike Byler's house, a.k.a the Iceman, and he had a hard drive that was dying. Mike let us know in Raw Format that if we didn't get the data we would be a Zero, and if we did get the data we would be Heroes. Turned out we got to play the Hero role this time! We understand how these roles fluctuate, and just as easily we can be the Zeroes again. Anyways, we like the Iceman and we love Raw Format. Yesterday we talked about who our ideal public was, so we have a new quality to add in the ideal customer:
We love it when customers give us Raw Format!